Your information, handled the way we'd want our own handled.

We may collect personal information that you voluntarily provide to us, including:

• First and last name, email address, and telephone or mobile number
• Mailing or property address
• Information contained in messages or inquiries you submit
• Home buying or selling interests and property preferences
• Property addresses and home valuation information
• Saved properties or searches
• Appointment or consultation requests
• Information related to real estate services you request
• Records of communications with us, and other information you voluntarily provide

Website and Usage Information

When you visit our website or use our property-search tools, certain information may also be collected automatically, including your IP address, browser type, device type, operating system, referring website or page, pages and listings viewed, search activity, saved properties or searches, dates and times of visits, website interaction data, and cookie or similar technology identifiers.

Some property-search functionality may be provided through IDX Broker or related real estate technology services.

We may receive personal information:

• Directly from you when you contact us or submit a form
• When you register for property searches, listing alerts, or other website features
• When you communicate with us by phone, text message, or email
• Through our website and website analytics technologies
• Through our CRM and real estate technology providers
• From real estate lead-generation platforms or referral sources
• From publicly available real estate or property-related sources
• From third parties when you have requested or authorized that your information be provided to us

We may use personal information to:

• Respond to questions and inquiries, and provide requested real estate services
• Help you search for, buy, sell, or evaluate real estate, and provide property information
• Schedule and confirm appointments or consultations, and send reminders or scheduling updates
• Send property alerts or real estate updates
• Communicate regarding properties, transactions, or requested services — by phone, email, or text when permitted
• Maintain and manage prospective and existing client relationships, and records of our communications
• Personalize property recommendations and website experiences
• Operate, improve, and analyze our website and visitor activity
• Prevent fraud, abuse, and security incidents
• Comply with legal, regulatory, and professional obligations, and protect our rights and the rights of others

The SoLux Group uses third-party technology and service providers to operate our business and provide services to you. These may include providers such as:

• Follow Up Boss, for CRM, lead management, calling, texting, appointment reminders, and communications
• IDX Broker, for property-search functionality, listing information, registration features, lead capture, and website activity information
• Google Analytics, for website traffic and usage analytics
• Website hosting, maintenance, security, and form-processing providers
• Email and communications providers
• Real estate transaction and business technology providers, and other vendors that assist us in operating our business

These providers may process personal information on our behalf when reasonably necessary to provide their services. We may also disclose information to professionals, vendors, transaction participants, or business partners when reasonably necessary to provide services you specifically request or to complete a real estate transaction.

Data will not be sold or shared with third parties for marketing or promotional purposes. The SoLux Group does not sell your telephone number, mobile number, SMS opt-in information, or SMS consent information.

Mobile information and text-message consent information will not be sold, rented, or shared with third parties or affiliates for their own marketing or promotional purposes.

This restriction does not prevent us from providing information to service providers that process information on our behalf for legitimate operational purposes, or from making disclosures required or permitted by law.

If you provide a mobile telephone number and consent to receive text messages from The SoLux Group, we may send text messages relating to real estate services, including responses to your inquiries, property information, appointment confirmations and reminders, schedule updates, home buying or selling communications, transaction-related communications, and other real estate communications you have requested or consented to receive.

Message frequency may vary. Message and data rates may apply.

You may cancel SMS communications at any time by replying STOP to a text message from us. After you send STOP, you may receive a confirmation message notifying you that you have been unsubscribed. After your opt-out request is processed, you will no longer receive text messages from that messaging program unless you subsequently opt in again.

If you need assistance with our messaging program, reply HELP or contact us at:

Wireless carriers are not liable for delayed or undelivered messages. Your consent to receive marketing or promotional text messages is not a condition of purchasing goods or services from The SoLux Group. If you previously opted out and would like to receive messages again, you may opt in again through an available signup or consent method.

If you provide your email address, we may send you communications regarding your inquiry, requested real estate services, properties that may be relevant to you, saved searches or listing alerts, appointments or consultations, real estate information or updates, and marketing communications where permitted.

You may unsubscribe from marketing emails using the unsubscribe link in applicable emails or by contacting us at [email protected]. Even if you unsubscribe from marketing messages, we may still send transactional, service-related, or administrative communications when reasonably necessary.

Our website and service providers may use cookies, pixels, tags, local storage, analytics tools, and similar technologies to operate website functionality, remember visitor preferences, enable property-search and saved-search features, understand website traffic, measure performance, diagnose technical problems, and improve our website and services.

We use Google Analytics to help us understand website traffic and usage. Our IDX and property-search providers may also use cookies and similar technologies to provide search functionality, remember users, maintain saved searches or properties, and understand visitor activity.

You may be able to control cookies using your browser settings. Disabling certain cookies may limit the availability or functionality of portions of the website.

Service Providers

We may provide information to vendors and technology providers that perform services on our behalf, such as CRM services, property-search technology, communications, analytics, website hosting, security, and business operations.

Real Estate Services and Transactions

When necessary to provide services you request, information may be disclosed to relevant parties involved in a real estate transaction or service, such as cooperating real estate professionals, title or closing professionals, inspectors, lenders, attorneys, contractors, or other transaction participants. We do not provide such parties with your information for their unrelated marketing purposes unless you separately authorize us to do so.

Legal and Safety Purposes

We may disclose information where reasonably necessary to comply with applicable law, respond to a subpoena, court order, or other lawful request, protect our rights, property, or safety, protect our clients, website visitors, or others, detect or prevent fraud, abuse, or security incidents, or enforce agreements or policies.

Business Transactions

Information may be transferred in connection with a merger, acquisition, restructuring, financing, sale of assets, or similar business transaction, subject to applicable legal requirements.

We retain personal information for as long as reasonably necessary to provide requested services, maintain client and prospective client relationships, maintain real estate and business records, fulfill the purposes described in this policy, comply with legal and regulatory obligations, resolve disputes, and protect or enforce our legal rights.

Retention periods may vary depending on the nature of the information and the reason it was collected.

The SoLux Group uses reasonable administrative, technical, and organizational safeguards intended to protect personal information against unauthorized access, loss, misuse, alteration, and disclosure.

However, no website, internet transmission, electronic storage system, or communication method can be guaranteed to be completely secure. Accordingly, we cannot guarantee the absolute security of personal information.

Depending on applicable law and your place of residence, you may have rights relating to your personal information, including the right to request:

• Confirmation of whether we process personal information about you
• Access to certain personal information, and correction of inaccurate information
• Deletion of certain personal information
• A copy of certain information you previously provided
• Withdrawal of consent where processing is based on consent
• Opt-out from applicable marketing communications, or certain uses or disclosures where required by law

You may submit a privacy request by contacting [email protected]. We may take reasonable steps to verify your identity before responding to certain requests, and will respond in accordance with the requirements and time periods established by applicable law.

The SoLux Group does not sell personal information for monetary compensation and does not sell or share mobile telephone numbers or SMS consent information for third-party marketing or promotional purposes.

If you believe information about you has been used in a manner inconsistent with this Privacy Policy, you may contact us at [email protected].

Our website may contain links to or integrate with websites, applications, property-search services, home valuation services, mortgage-related services, social networks, and other services operated by third parties. When you leave our website or provide information directly to a third-party service, that third party's privacy practices may apply.

The SoLux Group is not responsible for the privacy, security, or content practices of independently operated third-party websites or services. We encourage you to review the privacy policy of any third-party service before providing personal information.

Our website and real estate services are not directed to children under the age of 13. We do not knowingly collect personal information directly from children under 13. If we learn that personal information from a child under 13 has been collected without appropriate authorization, we will take reasonable steps to delete it.

The SoLux Group operates primarily in Louisiana. Residents of Louisiana may have additional privacy rights under applicable state law as those laws become effective and apply to our business.

Where The SoLux Group is subject to an applicable Louisiana consumer privacy law, we will process qualifying privacy requests and provide applicable rights in accordance with that law.

We may update this Privacy Policy periodically to reflect changes in our business practices, website, technology, services, or legal requirements. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this page periodically for updates.

If you have questions about this Privacy Policy, our privacy practices, or your personal information, please reach out — we're glad to help.